Educational institutions compete like all other businesses. The only difference is what they compete for.
From revenue to prestige, educational institutions have a variety of goals to reach. What you may not know is how important marketing attribution metrics matter to recruitment and enrollment success. Marketing attribution data helps enrollment managers understand how to grow by recruiting the best students.
In this post, we’ll discuss how marketing attribution helps marketers and enrollment managers understand how to increase their admit-to-enrollment numbers. In other words, understand the levers that influence students to make the final hurdle in the recruitment process: deciding to enroll.