When do marketers start investing in marketing attribution?
This is a question I’m curious of because at a certain point, marketing attribution transforms from nice-to-have to need-to-have. At a certain stage, marketers decide they need to observe the connection between marketing and sales.
They want to learn what marketing spend is having the biggest impact on the bottom line. But when do marketers begin solving this problem and implementing marketing attribution?
In this post, we explore the factors that may influence when the light bulb goes off and companies decide to implement marketing attribution models.